Participating companies

It’s a solid, user-friendly experience on a site that functions well.” Jake Russell – Horse Racing Writer and Punter Betano quickly became a popular UK betting option during their sponsorship of Euro 2024 for the tournament, thanks to their impressive selection of ongoing promotions for existing customers and an excellent bet builder product, which lets you pick from a particularly wide range of markets no matter how big or small the fixture.

William Hill:

It is our go-to site for betting on horse racing due to its range of horse racing promos and live streaming. They have a top-rated mobile betting app, fantastic customer service and an excellent welcome bonus. Main site navigation is not as user-friendly as their app Paddy Power features an elite horse racing section, with a wide range of ante-post markets and daily racing for players to enjoy. Their range of excellent promotions for new and existing customers cover the entire site, and Paddy’s Rewards Club gives punters a shot at weekly rewards, so whatever sport you bet on, you are likely to be able to find a deal to enhance your bets. Watch out for the recurring free bet builders that Paddy Power gifts to its existing customers.

Casumo - A new kid on the block with some big ideas

Great promotions and offers for existing customers across many sports; Fantastic ante-post coverage of the significant horse racing events; Huge sportsbook covering a wide range of sports; Plenty of features like Beat The Drop, Wonder Wheel. What the betting experts say: “Paddy Power still manages to bring a quality experience to the table after all these years. I never encounter any issue with their odds, as I know they are competitive. They don’t roll out the volume of promotions they used to, but there’s still plenty to enjoy. I jumped on board long ago and am still going strong with them.” Tom Aldridge – Betting Expert Dribble Media Limited operates Midnite and is a fully licensed and regulated site in the UK. However, our favourite aspect of this exciting new betting site is Betano’s ‘Lucky Dip’ feature, which gives you fixed long odds on a particular market but randomises your selection.

Top Betting Sites in UK - June 2026

A no deposit sign up offer is more or less unheard of at UK betting sites, and there are plenty of other promotions to take advantage of as an existing customer. The ‘Rocket Boost’ feature in particular is excellent, and is far more consistently rewarding than equivalent free-to-play promos at other betting sites.” Andrew Francis – In-house Betting Expert. Puntit is another brand new UK betting site launched in 2025, with a focus on providing regular price boosts for existing customers, among other promotions. As a new bookmaker, the odds on offer are not quite as good as you may find at other UK betting sites, but Puntit makes up for this with its frequently enhanced prices. The bookie also features an excellent variety of markets on US sports, which are becoming incrementally popular with UK bettors.

Continuous Updates and Improvements

Brand new UK bookie launched in 2025 Frequent price boosts and other promos for existing customers Great in-play platform with detailed stats No Best Odds Guaranteed on horse racing What the betting experts say: “I’m always a little wary of new betting sites in the UK, especially when it comes to offering competitive odds, but Puntit offers so many price boosts that I was able to almost exclusively bet with enhanced odds. There are areas that could use some touching up, such as offering a broader range of markets and BOG on horse racing, but Puntit is definitely worth signing up for.” Steve Chambers – Horse Racing Betting Expert. Sky Bet put a lot of money into horse racing sponsorship, and as part of that, they have an incredible number of horse racing specials, from cashback offers to enhanced special bets, price boosts, additional each-way places, and much more. Their mobile app is also a highlight, offering quick, intuitive betting and streaming on the go. However, Sky Bet’s most appealing attraction is that you can claim their low deposit welcome offer with a simple 5p bet. Brand new UK betting site with an international reputation; Top class bet builder product that features more markets than most.

9. Kwiff – Best for Enhanced Offers

Aryna Sabalenka remains in the women’s draw for the second week, but no previous French Open winners have survived the first half of the tournament. Jannik Sinner succumbed to the heat, Novak Djokovic was beaten by younger legs, and a wide open competition is set to unfold on both the men’s and women’s side before the trophies are lifted. Discover top-rated exclusive bookmakers in Ireland, offering a wide range of betting options, competitive odds, and exciting promotions tailored to Irish players. Check our special section of horse race betting in Ireland to explore trusted platforms that provide a secure and enjoyable betting experience, and find the perfect bookmaker for your needs! There are some great online bookmakers with excellent betting offers available for players to enjoy right now, and with them all competing to try and claim business, the service on offer keeps improving.

BZeeBet - Competitive Odds

Here’s a quick list of some of the best betting sites: Dabble is a new UK betting site that is offering new customers £10 in free bets when they sign up and bet £10. Other highlights include their innovative ‘Rocket Boost’ promotion, which can significantly boost your odds. The maximum odds boost is randomly calculated each time you boost, meaning there is no limit to your potential price boosts. Once you’ve earned some winnings, you’ll also find that Dabble features some of the fastest withdrawal times in the UK. Brand new sportsbook with exciting new promos ‘Rocket Boost’ with no maximum odds limit General UX could do with some improvement What the betting experts say: “Dabble’s entry into the UK was much anticipated here at GG, and I’ve been thoroughly impressed with the platform so far. Lower welcome offer than some other betting sites.

• Betfred - Known for its 'Double Delight' and 'Hat-Trick Heaven' football promotions.
• Karamba - A fun, gamified betting site part of the Kindred Group.
• Midnite - A platform specifically designed for esports and younger betting audiences.
• Grosvenor Sport - The sports betting arm of the famous casino and poker brand.
• QuinnBet
• STS Bet - A Polish bookmaker with a UK license offering competitive odds.

What the betting experts say: “I’ve eagerly anticipated Betano’s entry into the UK market, and they certainly didn’t disappoint. Like most, I signed up during Euro 2024 and was thoroughly impressed with the ongoing promotions available, I hope this continues to be a focus going forward. You can instantly tell that this will be one of the more popular UK betting sites.” Scott McGlynn – Betting Expert Betting odds form the foundations of modern sports betting.

Is there an expiration date for your free bet?

What the betting experts say: “I know where to go when I want quality odds across my football picks: Sky Bet. With price boosts and their user-friendly football bet builder, their overall football coverage is nearly faultless. The Sky Bet social betting aspect and pundit insights add to this extremely reliable, trusted platform.” Tom Aldridge – Betting Expert Bet365 are renowned for their competitive odds and generous betting offers. Enhanced EW betting is available for horse racing, as well as a bunch of free bets and odds boosts to use on other sports. Bet365 also offers live streaming of major sporting events like football, tennis tournaments, and UK and Irish horse racing.

Great for Golf – BetTOM

Excellent horse racing offers enhanced EW, free bets for Cheltenham festival, and more; One of the biggest sportsbooks on the planet, offering many different sports & markets. Known for making lots of price changes to their betting markets. What the betting experts say: “Live streaming of domestic and international racing is a great boost to the Bet365 racing services. In-play football markets are bet no deposit no wagering requirements extensive, too, with easy-to-read in-game stats to help out. Because of their competitive odds, massive sports coverage and promos, Bet365 is easily one of my main go-to bookies.” Andrew Francis – Betting Expert From their brick-and-mortar beginnings in the early 1980s, BOYLE Sports has built a tremendous online reputation for competitive odds and market variety. Understanding how they work and how to read the different formats is essential for any bettor.

Multiple betting accounts

It offers debit cards and some e-wallet deposit options. Horse racing has been a newer addition to its sportsbook from the domestic and international scenes. That gives it some further weight, and its coverage of esports is arguably among the best around. What the betting experts say: “The different market options for a single horse race are a nice feature of the Midnite experience. Along with the Race Winner, I can select from a Top 2, Top 3 or Top 4 Finish, depending on the number of runners. Whether you’re looking to learn how to place informed bets, manage risk or create a sensible betting strategy – it all starts with learning the basics.

• William Hill - One of the UK's oldest and most recognized bookmakers, offering extensive sports markets and high street shops.
• bet365 - A global leader known for its live streaming service and in-play betting platform.
• Ladbrokes - A major brand with a strong retail presence and comprehensive online sportsbook.
• Coral - Popular for football and horse racing, part of the Entain group alongside Ladbrokes.
• Paddy Power - Famous for its humorous marketing and competitive odds on a wide range of sports.
• Sky Bet - The betting arm of Sky, offering strong promotions and a focus on football markets.

Many new betting sites have emerged in recent years, and 2026 is no different. These sites offer a variety of features and benefits that make them an excellent choice for those looking for a new place to bet, especially if you already have accounts elsewhere and want to claim a new sign up offer.

Listed below are our picks for the best new betting sites in 2026, besides those that made it into our top 10, such as Dabble and Puntit. BetTom are a brand new UK betting site powered by EveryMatrix, the operator behind some big established betting brands like BetGoodwin, with whom it shares the same new customer offer: 50% cashback on first day losses up to £25. This offer gives new players a full day to get well acquainted with the new site, safe in the knowledge that you will recuperate some of your losses should things not go your way. As with other EveryMatrix betting sites, existing players can expect lots of ongoing promotions after they have signed up, including Best Odds Guaranteed on horse racing and a bunch of price boosts across various sports. #AD 18+ New customers only (excludes BetTom casino).

• Betfair - Pioneered the betting exchange model, allowing users to bet against each other.
• BetVictor - Known for its 'Best Odds Guaranteed' promotion on UK and Irish horse racing.
• Unibet - A Scandinavian-origin site with a clean interface and strong esports coverage.
• 888sport - Part of the 888 Holdings group, providing competitive welcome offers.
• MansionBet - Focuses on major sports with an emphasis on pre-match and in-play markets.

Get 50% of first-day losses refunded as a free bet up to £/€25, credited within 24 hours.

• Smarkets - A modern betting exchange with lower commission rates than some competitors.
• Matchbook - Another exchange known for high liquidity, especially in football and tennis.
• Sporting Index - The original sports spread betting company.
• Spreadex - Combines sports spread betting with fixed-odds and financials.

To qualify, place at least 3 bets of £/€10+ on separate events with odds of 2.0 (evens) or higher. First-day losses are all settled stakes minus returns before 23:59. Free bets must be used fully within 7 days; stakes are not returned and free bets are non-withdrawable.