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Nevertheless, they were most likely to agree that incentives encourage them to gamble more than they want to (77%), and were least likely to agree that incentives don’t change the amount they gamble (45%).

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Most free bet offers require your qualifying bet to be placed at minimum odds of Evens (2.00). However, some are stricter and will require larger prices to be used, we've seen as high as 2/1 (3.00) for some offers on the market. Higher minimum odds requirements can limit your options, and ultimately makes your qualifying bet more risky, so be mindful of this when comparing. Free bets come with an expiry date - typically 7 days from the point they are credited to your account. However, some betting sites offer shorter windows (as few as 3 days), while a handful are more generous at 14 or 30 days.

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Some free bet offers are sport specific (e.g. free bets for football only) or market specific (e.g. Bet Builder or accumulator free bets only). Keep this in mind depending on your betting style. A genuine free bet should not require you to roll over the winnings before you can withdraw the funds.

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If a bookmaker asks you to wager your free bet winnings multiple times, treat it with caution. Straight forward, cash credited free bets with no wagering on winnings are the gold standard you should aim for. 150+ years of combined industry experience - We personally research, test, verify and review every free bet offer. We give full details to explain how we rank betting sites and the offers they have available. Our authors, experts and contributors have a wealth of sports betting knowledge and experience. Those in younger age groups (aged 18-44) appear to follow a somewhat similar pattern.

They are more likely to agree that they like receiving free bets/bonus offers compared to those aged 45+.

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How often have you received incentives or offers to play through the following methods? Across each platform, the frequency of receiving incentives appears to be stable. Most respondents (between 84-88%) report receiving an incentive at least once a month. Base: n=879 Past 12-month gamblers aged 18+ who report receiving incentives via email, text message, a notification through a gambling app or a targeted advertisement on social media. It can be seen in Figure 5 that problem gamblers were by far most likely to report receiving incentives to gamble daily (35%). Those aged 25-34 are most likely (compared to other

age groups) to agree that free bets/bonus offers encourage them

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Gamblers in the survey were first asked whether they had received an incentive to gamble from a gambling company in the last 12 months. They were asked which type of incentive they had received, and how it was received. We are interested in finding out whether you have received incentives to gamble from a gambling company in the last 12 months. Which, if any, of the following types of gambling incentive have you been sent from a gambling company, and how was it sent to you? reminders to gamble with a bonus included - 41% Base: n=c.1500 Respondents aged 18+ who have gambled in the past 12 months.

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targeted advertisement on a search engine (e.g. Base: n=c.1500 Respondents aged 18+ who have gambled in the past 12 months Incentives were mostly received via email (47%), with this being more commonly recalled than any other method. Gamblers were least likely to report receiving an incentive through a non-gambling app notification (8%). Respondents who had reported receiving an incentive to gamble were also asked which activity they received the incentive for. You mentioned that you have been offered incentives to play on a gambling activity.

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Which of the following activities have you been sent incentives for in the last 12 months? The National Lottery (including draws, scratchcards or instant win games) - 23% charity lottery of other lottery (including draws, scratchcards, or instant win games) - 15% Respondents who reported receiving an incentive were most likely to report receiving them for online betting activities (73%), with other online activities such as slots (39%), bingo (37%) and casino (30%) being most frequently incentivized after that. On average, across all activities, respondents reported receiving seven incentives to gamble within the last seven days. The activities which consumers received the highest quantity of incentives for were online slots, online casino and the National Lottery. Following this, respondents who had received incentives in certain ways were asked how often they receive incentives through that particular medium. to gamble more than they want to (46%), shortly followed by 18-24 year olds and 35-44 year olds (both 39%).

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Base: n=958 past 12 month gamblers aged 18+ who have received an incentive to gamble. Incentives appeared to be liked and disliked by consumers in equal proportions, with 39% agreeing and 41% disagreeing with the statement ‘I like receiving free bets/bonus offers to gamble’. Almost half of consumers (47%) feel they receive too many incentives to gamble, and 48% agree that they would prefer not to receive them. This section of analysis outlines NET Agree responses to ‘Attitudes to Incentives’ broken down by age, gender and PGSI status. With regard to problem gamblers, the data suggests that they generally like receiving free bets and bonus offers, with 62% agreeing. Which, if any, of the following types of gambling incentive have you ever

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Lastly, gamblers who had received an incentive to gamble were asked to rate their agreement with a number of statements relating to attitudes and impact of gambling incentives. The following are a series of statements which relate to gambling incentives. Please indicate how much you agree or disagree with each one. Base: n=958 past 12-month gamblers aged 18+ who have received an incentive to gamble Most respondents felt that their gambling was not influenced by receiving incentives (61%). However, 31% of respondents agreed that receiving free bets or bonus offers encouraged them to gamble more than they wanted to. been sent from a gambling company, and how was it sent to you?

• Look for sites with low wagering requirements (e.g., 20x) on bonus funds
• Prioritize casinos that allow you to play a wide variety of games with the bonus
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THE LAST 12 MONTHS AT QIncentiveHow) You mentioned that you

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With a deep understanding of the sport and the people who play it, he brings a knowledgeable, trusted voice to our horse racing tips. Betting should always be enjoyable and never something that causes you financial or personal harm. If you ever feel that your gambling is becoming a problem, please make use of the following free and confidential resources: Gamban – Blocking software for all your devices All bookmakers listed on this page offer self-exclusion options, deposit limits, session time reminders, and reality checks in line with UKGC requirements and the Take Time to Think safer-gambling campaign. Never bet more than you can afford to lose.” All operators listed are licensed under the Gambling Act 2005 and bound by the UKGC Licence Conditions and Codes of Practice (LCCP). The industry trade body is the Betting and Gaming Council (BGC).

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Advertising is regulated by the Advertising Standards Authority (ASA). Disputes can be escalated cas live casino online free to the Independent Betting Adjudication Service (IBAS). More information can be found on our responsible gambling hub. The Commission collects in depth data from online gamblers about their online gambling behaviour via a quarterly online tracker, conducted by Yonder Consulting as part of their online omnibus. Data is collected on c.8,000 adults aged 18+ in Great Britain per year1.

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The online survey sample is sourced through Yonder’s panel, and the sample is subject to quotas in-line with those used for the Commission’s quarterly telephone survey. The variables used for weighting are age, gender, region, social grade, tenure and working status2. In June 2021 we posed questions to gamblers on the survey to learn more about the prevalence and impact of free bets and bonus offers ('incentives'). The questions asked gamblers to recall the types of incentives received, as well as the frequency and volume with which they were received. In addition, those who had received incentives were asked about the impact of receiving incentives on their gambling behaviour. have been offered incentives to play on a gambling activity.

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1,000,000+ site visits last year - We've been the go-to source for free bet offers and betting sign up offers in the UK since 2011. In 2025, over a million punters visited our site. 60+ free bet offers available every day - We update this page every 24 hours to make sure you're always seeing the best, latest and accurate free bet offers. Fully Regulated & Licensed Operators Only – Every bookmaker listed on Freebets.com holds a valid UK Gambling Commission licence. Our editorial guidelines give more information around how we work, and our position as an independent site.

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Free Bets has been proudly featured across some of the world's most respected and trusted media platforms. From sporting authorities such as DAZN, BBC Sport, Yahoo Sports, Goal.com, and FourFourTwo, to news outlets including The Sun, Daily Mail, and The Mirror, as well Forbes — our brand has earned its place among the biggest names in media. Free bet offers are often tailored to specific sports. Horse racing and football are the biggest two sports to offer these free bets, and we've got dedicated pages for each. On top of this, we've also got event specific pages for the biggest events in each sport.

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Our team of experts are on hand to deliver you the best sports betting news each week. We offer daily betting tips for those who want additional insight with their sports betting selections, from a wide array of expert analysts, all of which have deep knowledge of their chosen sports. The Freebets.com team is made up of industry experts, authors and contributors. You can meet the full squad on our author page, where you'll see the expertise that each person offers. A lifelong racing enthusiast, Charlie combines media insight with industry experience to deliver informed, value-driven content for punters.